Activating Retail Data

Welcome to Activating Retail Data, the next installment in The Retail Revolution series. Designed for individuals who already have a foundational knowledge of retail media and retail data (from our previous course Retail Data Foundations or otherwise), this course explores how cutting-edge advertisers can leverage retail data to tackle key marketing mandates: understanding your audience, attracting loyal customers and proving the effectiveness of your spend.  

If you're eager to develop a deep understanding of your customers' behaviors, prove the efficacy of your marketing investments and reach new audiences with more precise messaging, then this course is tailor-made for you. Dive into real-world examples and expert insights as we guide you through utilizing retail data to help refine your audience targeting and campaign measurement strategies. 

Duration: 75-minutes  

Course Overview:  

This course is covered in two parts: 1. using retail data to help reach your ideal audience and 2. measuring sales with retail data.  

Using retail data to reach your audience  

The value of retail data: Learn how the versatility of retail data’s deterministic signal can be used to understand your customers and build better audiences.  

Self-service retail data: Uncover strategies that let you consolidate your marketing efforts to fuel a virtuous cycle of learning and performance.  

Incorporating retail data into your audience strategy: Discover how retail data’s position in comparison to other datasets is helping advertisers fill in gaps in their data.  

Using retail data throughout the funnel: Explore how retail data can allow marketers to engage consumers with relevant messaging across the entire purchase funnel.  

Multi-retailer approach: Learn how to find value and work towards reducing media costs using data from multiple retailers in a single campaign.   

Measuring sales with retail data  

Holding your media accountable: Dive into how brands are connecting their digital campaigns to real-world sales by using retail data’s measurement capabilities.  

Understanding and acting on campaign insights: Explore how retail data’s measurement insights can  improve in-flight optimizations and future campaigns (even non-programmatic campaigns).  

Action items for marketers: Listen as industry experts share their learnings, including how to get started with retail data today.  

The future of retail data: Learn from case studies and hear marketing leaders describe what the future holds for retail data so you can position yourself to capitalize on the opportunities it presents. 

 Upon completion of this course, you should be able to:    

• Explain how retail data typically leverages deterministic signals that contain  verifiable of information about consumers 
• Activate retail data and incorporate it into any audience strategy 
• Understand how leading marketers are leveraging retail data to create more quality consumer experiences throughout the entire purchase funnel 
• Understand how to act on insights provided weekly – or as quickly as daily – to optimize your media spend and hold your media accountable to sales outcomes