Retail Data Foundations

In today's dynamic marketing landscape, wouldn't it be invaluable to understand when and where your ideal customers are purchasing your products? Imagine having the insight to gauge the effectiveness of your relationship-building efforts with them. Retail data makes this possible. 

By harnessing retail data, marketers can identify the best customers across the open internet, moving away from unreliable proxies. If you believe in deterministic, future-proof solutions grounded in data from lifetime customers, aimed at increasing market share and managing frequency comprehensively, then join us in exploring the exciting realm of retail data. 

Duration: 60-minutes  

Course Overview:  

A brief history of retail: Learn about the last 30 years of retail and how the internet and global events gave rise to retail media.   

Understanding the retail landscape: Gain clarity on the important difference between retail media and retail data.  

The evolution of retail data: Explore why the entry of verified purchase data into the programmatic ecosystem is a game-changer for marketers.  

Breaking down silos: Learn how silos came to be, and how retail data can be an impetus for removing them, helping to enable cross-functional collaboration. 

Retail data today: Understand how retail data is a versatile solution to many of the challenges marketers are facing today.  

Upon completion of this course, you’ll be able to:    

• Articulate why retail data has emerged as one of the best datasets available  
• Understand the difference between retail media and retail data  
• Discern how marketers can reach audiences more precisely and across devices and channels